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Video – Bulgarian students of an agricultural vocational school present traditional and unusual plants well fitted for farming in Bulgaria

Tool category
& type

Audiovisual and Media:

  • Video Clip
  • Keyword(s)

    Added-value, Audiovisual & media, Awareness raising, Communications, Entrepreneurship, Farm diversification, Fruit, Horticulture, Innovation, Students, Young farmers, Young people


    ‘What’s that plant’? Like in a school project the video brings to the viewers’ attention unusual and forgotten plants suitable for a farming business in Bulgaria – roses, peanuts, quinces, etc. The farmers-to be explains their origins, their main characteristics and make the viewer discover their links to Bulgarian farming traditions and offers interesting ideas for processing business.

    & RDP Region(s)


  • [BG] National Level
  • Main purpose

    It aims at promote how innovation and tradition could get together in Bulgarian farming field highlighting appropriate crops with good economic value.

    tools used

    Website of the project and YouTube channel

    Target audience

    EAFRD Beneficiaries:

  • Farmers
  • Other rural businesses
  • Women
  • Youth
  • Other EAFRD Beneficiaries

  • Rural Development Stakeholders:

  • LAGs
  • Other Rural Development Stakeholders

  • General Audience:

  • Students
  • Youth
  • General Public
  • Urban Population
  • Rural Population
  • Other General Audience
  • Technical information

    Video; Duration: 8m 05s; Language: Bulgarian with English script via Youtube. Video consist mainly in interviews with students presenting their findings in an interesting way, and cards with relevant information about how each crop they present could add more value to a traditional farm.

    Date produced


    Cost range

    up to €4 999


    STRATEGMA Agency

    Distribution & Promotion

    STRATEGMA Agency within the information campaign CAP: re:turn to the future

    Name of organisation

    STRATEGMA Agency

    Type of

    private management consultancy organisation



    Name of contact person

    STRATEGMA Agency


    18 "G.S.Rakovski" str., 4 fl.
    1202, Sofia, Bulgaria