Tuffery jeans - a rural tailor shop 2.0
A family business, with a long-standing tradition of producing denim clothing, used support from the LEADER measure to establish a modern workshop and increase its share in domestic and international markets.
The Atelier Tuffery is located in the small town centre of Florac in the Cevennes mountains. It was established in 1892 and for four generations it has been producing jeans, clothing and accessories. In 2014, the next generation took over management and decided to make the family business a dominant player in a highly competitive market.
Support from the LEADER measure enabled the creation of a new workshop, located in the Florac business park. Funding was used to buy new equipment including new sewing machines, computers, interior design and an innovative automated and ergonomic cutting table, which is unique in France. The funding also covered part of the construction costs.
The workshop creates about 6,000 pairs of jeans a year, plus other fashion articles such as shirts, skirts and shoes.
Part of the production is exported via the website to 26 countries. The rest is sold to national and regional customers.
Tuff's Jeans enterprise saw their business grow by 600% in 3 years.