Tomar Natural - artisanal spirulina production

A producer of artisanal Spirulina used CAP support to differentiate and promote his artisanal product in the Portuguese market.

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Project summary: 

A producer of artisanal Spirulina used support from the Portuguese Rural Development Programme to differentiate and promote his high-quality niche product. He used the funds to establish the brand Tomar Natural and its dedicated logo, which is used on the packaging to distinguish his Spirulina for its quality. In addition, he set up a website with an online store.

Project results: 

The artisanal Spirulina of Tomar Natural is available at more than 20 points of sale all over the country.

Tomar Natural has gained nationwide appreciation and publicity as the product and the farm have captured the interest of television programmes, academic research, chefs, and the wider food industry.

The project offered an entrepreneurial opportunity to create a new income stream through producing, processing, and promoting a novel product.