The small islands of Denmark – tourist destinations of high quality
A rural business development and capacity building project with an emphasis on increasing revenue in the small-islands tourism industry of Denmark.
This business development project for the tourism industry involved a wide range of mentoring and collaboration activities, aimed at professionalizing small rural businesses on Danish islands. The project has been a catalyst for new collective business initiatives, such as “the Island Passport”. 35 small Danish islands are included in this popular initiative, which provides visitors with maps, photos, facts and small descriptions of the experiences and sights that exist on each island.
The 10 participating companies have improved their growth potential and several report that they have increased their revenue.
16 jobs, which would have been lost, have been retained, 2-3 new jobs have been created, and some part-time positions have been turned into full-time positions.
The islands enjoy an increased number of visitors and there is now increased awareness about how to offer high quality tourist services and products.