Setting up a short supply chain for traditional food products in Brasov County
CAP funding enables Romanian farmers to establish successful short supply chain for quality food.
Ten farmers from Brașov County used CAP funds to open their own physical and online store and to launch a successful promotional campaign of direct marketing for their branded food range.
The association managed to establish a distribution network which, in addition to their own store and online shop, includes five bistros and several supermarkets and stores.
Discussions are underway regarding potential new food/marketing partnerships and a plan to expand the association’s educational programme (farms visits, school workshops, etc.).