Rejuvenating a small, traditional wine consortium in Northern Italy
A small producer group used CAP funds to promote their quality wines produced from a local traditional grape variety.
A small producer group in Veneto, Italy produces two high-quality wines using a local variety of grape. To respond to growing competition from nearby and better-known wine areas, the group decided to use CAP funds to launch a promotional campaign that would help them improve their position in the market and protect these locally produced traditional products.
More than 550 people received information about the high-quality local wines at a weekend event.
The revamped website attracts around 140 additional visitors per month (350 in 2020 compared to 210 on average previously).