Quality cheese production in a remote mountain area

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Communications campaign implemented by a producer group to increase the profile of a PDO certified cheese beyond its region of production. 

Full Project description EN PDF icon (352.38 KB)
Project summary: 

A small producer group, which was established to safeguard and promote the Piave PDO cheese produced in the mountain areas of Northern Veneto, used CAP funding to design and implement an integrated communications campaign at regional, national and European level.

Project results: 

The project activities resulted in an 8% increase in sales in Italy for the 2019–2020 period, despite the severe disruptions caused by the COVID-19 pandemic.