Promoting the ‘Rural Quality’ trademark in Hungary

Expanding the Rural Quality brand in Hungary

Full Project description EN PDF icon (304.28 KB)
Project summary: 

This LEADER project used knowledge sharing and promotional actions to increase understanding about the potential of the Rural Quality brand among LAGs in Hungary.

Project results: 

Five knowledge transfer meetings were organised between the original three LAGs.
Five LAGs that were not previously using the brand attended two national events.
Three LAGs attended two mentoring events on how to introduce the brand.
Some 4 500 followers joined a dedicated Facebook account for the project and 18 months of communications activities were funded publishing several posts per week. 
The project employed one coordinator.