Pop-up shops to revitalise a town’s city centre

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An innovative concept to revitalise the city centre of an Austrian town by offering flexible rental options to pop up shops.

Project summary: 

"Enns Tourism and City Marketing Ltd" (Tourismus- & Stadtmarketing Enns GmbH) developed a pop-up shop concept for the town centre of Enns, Upper Austria. It aims to make use of vacant sales space on a temporary basis, providing new businesses with an opportunity to launch new ideas with minimum risk, to test out the location and to attract new customers. The anticipated upturn will, it is hoped, attract more new businesses and customers to the town centre.

Project results: 

9 pop-up stores let out on a long-term basis

5 new businesses set up, no longer operating within the project framework

There are now fewer vacant retail spaces in the town centre

Customer traffic has increased by 43 percent on "Linzer Straße" promenade

No further closures / departures of local businesses so far

Increased number of micro-events within the shopping precinct (by new and existing business owners alike)