A marketing strategy to strengthen the brand of a short supply chain for pig meat

A pig meat producing short supply chain developed a marketing strategy to strengthen its brand and increase demand for its high-quality products.

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Project summary: 

‘Vallei Varken’ (Valley pig) is a multiagency partnership (between pig farmers, arable farmers, a veterinarian, a feed supplier, a slaughterhouse, and a supermarket company that operates a very short supply chain to sustainably produce high welfare pig meat. In order to raise awareness and stimulate demand, ‘Vallei Varken’ used EAFRD funds to design and implement a marketing strategy to promote their brand among consumers and other pig farmers.

Project results: 

The project has so far enabled this short supply chain to implement an effective marketing strategy and to make progress in promoting its brand.