Investing in on-farm berry processing and direct sales
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On-farm processing can add value to the product and can also make farming a more attractive choice for young farmers - as demonstrated by a berry farm in Finland.
Mattila berry farm in the Huittinen, Satakunta region of South-West Finland, is a typical, family-owned, specialised plant production farm. The farm went through a generation change in 2003 and has since been heavily investing in on-farm processing and direct sales to customers in order to improve profitability. The Finnish RDP has supported the farm’s investment in a berry processing unit.
The turnover in 2017 was 1 800 000 euros: already exceeding the set target.
The number of full-time jobs increased from 10 in 2015 to 27 in 2017.
The new processing facilities allowed for the development of new products. One example that sells very well is raspberry sparkling wine.
Interest in on-farm shopping has increased. The farm shop had about 10 000 visitors and 4 000 sales in 2017. The value of purchases has been steadily growing too.