Direct delivery to consumers implemented while maintaining high-quality products through the Folwark Pomorski Operational Group
In the organic food market, short supply chains are very important to minimise the risk of food spoilage and reduce products’ carbon footprint. The project involves six organic farms in Jawory expanding their organic processing on-farm through the purchase of various equipment and accessories for processing beef quarters on the farm, i.e. meat grinders, vacuum packers, bone saws and special knives. Vacuum packing then allows for storage and maturation, as well as individual meal-size portions to be sold for consumer convenience. Additionally, vehicles were purchased for transporting Limousine cattle directly to the slaughterhouse under controlled conditions, thereby reducing animal stress and reducing impact on the meat quality, and for refrigerated deliveries to customers’ place of residence.
Implementation of the project will increase sales due to the possibility of promotion and expansion of distribution. It is estimated that the number of clients will increase by 100-500 people and the amount of meat or vegetables able to be sold will increase by 100 % due to the larger means of transport. An increase in sales of organic beef is particularly foreseen as the Limousine cattle have been raised with high respect for animal welfare, which is increasingly attractive to consumers. Shortening the supply chain will minimise the risk of food spoilage and reduce the locally produced and sold products’ carbon footprint.
Through cooperation, the six farms in the network are able to guarantee a greater variety of products as well as adequate supply throughout the year in the event of high consumer interest. Joint purchase of material goods through the project requires cooperation by the farms involved, who then also share distribution of each farms’ products to their consumers.
* The Project promoter/beneficiary is an EIP-AGRI Operational Group (https://ec.europa.eu/eip/agriculture/en)