The FarmPEAT Arts Competition: ‘Love Your Wellies’

An EIP AGRI Operational Group designed an arts competition to increase awareness among young people about the environmental impacts of intensively farming peat soils.

Full Project description EN PDF icon (395.65 KB)
Project summary: 

FarmPEAT is a European Innovation Partnership Project that works with farmers to come up with innovative methods to reduce greenhouse gas emissions from farmed peat soils. Community support is essential if a project like FarmPEAT is to have lasting positive effects. With this aim, the project organised an arts competition as a way to inform young people and their communities about the activities of the project and highlight to them how local actions have global significance.

Project results: 

Over 1 000 schools were reached nationally, and the competition reach on social media was over 576 000. This was all achieved on a budget of under EUR 2 000.

The competition increased the visibility of the FarmPEAT Project, through a dramatic increase in followers on its Twitter and Facebook accounts (162% and 265% respectively over the period of the competition).