E-Bike Region Mürztal

E-bike charge stations generate new rural tourism potential in Austria.

Project summary: 

The Mürz valley, in eastern Austria, is surrounded by mountains and has an extended network of mountain bike trails. It was clear that the area could become a prime destination for mountain bike and e-bike tourism. However, the necessary infrastructure for e-bikers was not at a level that would support this ambition.
The NGO Regional Development Association Mürzzuschlag, supported by the Local Action Group (LAG) Mariazellerland – Mürztal, installed a robust network of 25 e-bike charging stations providing complimentary power across the eight municipalities. Promotional activities organised within the project framework included organising a competition, publishing articles, and launching a website targeting e-biker tourists from Austria and Germany.

Project results: 
  • 25 e-bike charging stations were installed to provide power for e-bikes.
  • A total of 22 mountain bike trails and three cycle paths can now be used by e-bikers. The total length of the cycling network is around 480 km.
  • The new services have created an entire value chain geared towards e-bikers. 
  • The number of visiting e-bikers has increased despite the pandemic.
  • The project can contribute to climate change mitigation as studies indicate that e-bikers drive 30% less by car.