Creating the Vistula valley cultural and culinary brand

EU funding conrtibuted to create and promote a new cultural and culinary brand for the attractive Vistula valley in Poland, helping the region to entice tourists.

Project summary: 

The Vistula valley in the Kujawsko-Pomorkie region, Poland, is a beautiful region with a rich cultural and culinary heritage. A new project co-funded by the EAFRD was set-up to promote the food and cultural attractions in the area. The result was a package of thoroughly researched offers for tourists, a new cultural and foodie brand and a more business-like approach to attracting tourists.

Project results: 

The launch of a new network that promotes food and culture tourism in the Vistula valley and the creation of 6 food-themed tourist packages including trips to the Vistula Valley and the Dobrzynska area.

Around 100 people took part in workshops, study trips and activities aiming to share knowledge, improve skills, and develop new approaches in the tourism industry.

Tourism in the region is now well developed involving different people in suggesting innovative and diversified offers.