CAP support enabled three partners in a short supply chain to build local demand for their traditional product range through strategic business investments and a wide-ranging promotional campaign.
A vegetable farmer, together with a food processor and a trader, used CAP support to promote a product range that valorises short supply chains and high-quality, traditional food products. Through a series of educational-promotional events and media campaigns, the group were able to establish a strong local identity: enabling them to build relationships and drive sales within the immediate surrounding area.
Increased production and sales thanks to better brand awareness in the local area.
Better product planning thanks to direct interaction with / feedback from consumers.
Improved working practices within the partnership thanks to their collaborative approach.