Cooperation for local market development in Dobrogea region

CAP support enabled three partners in a short supply chain to build local demand for their traditional product range through strategic business investments and a wide-ranging promotional campaign. 

Full Project description EN PDF icon (372.23 KB)
Project summary: 

A vegetable farmer, together with a food processor and a trader, used CAP support to promote a product range that valorises short supply chains and high-quality, traditional food products. Through a series of educational-promotional events and media campaigns, the group were able to establish a strong local identity: enabling them to build relationships and drive sales within the immediate surrounding area. 

Project results: 

Increased production and sales thanks to better brand awareness in the local area.

Better product planning thanks to direct interaction with / feedback from consumers.

Improved working practices within the partnership thanks to their collaborative approach.