Cooperation for the development of a fresh fruit short supply chain
Using LEADER funding and LAG guidance, four fruit growers worked in partnership with a school and an agritourism guesthouse to establish a short supply chain.
The Southwest Satu Mare LAG initiated this cooperation project (between fruit growers, a school and an agritourism guesthouse) to boost the local fruit farming sector and showcase innovative methods of marketing, educational outreach, and customer development.
The project established a market for locally grown fruit in the Tășnad-Petrești-Săuca-Cehal area, in addition to a short supply chain supported through cooperation between local actors.
Some 5 000 people participated in the events and exhibitions organised by the project, while another 43 000 people viewed the project’s promotional spot and short film on social media.