“Come to our yard’’
A CAP-funded knowledge sharing project to promote direct marketing and to bridge the gap between producers and consumers in the Netherlands.
This knowledge sharing project financed a series of training sessions in which organic farmers shared practical information and experiences regarding direct marketing, agroecological management, culinary activities and consumer engagement. It included a series of wider communication actions that disseminated information to a wider audience through agricultural industry media outlets.
The goal was to share experiences and practical knowledge and to connect farmers with consumers on their farms. This was done successfully.