Case Study: Developing food tourism through networking
Producers in Scotland saw the opportunity to link together their activities to encourage greater visitor numbers to rural destinations by creating a network of artisan chocolatiers.
This methodological case study explores the development of food tourism in Scotland, UK, through the creation of a network of artisan chocolatiers who linked their activities to encourage greater visitor numbers to rural destinations.
From an original base of around 20 producers, over 65 businesses and 75 outlets were identified in both rural and urban areas across the mainland and islands of Scotland. The launch of the trail produced a leaflet highlighting the details and the profiles of all the businesses, with a map indicating their location.