Branding cereal crops for the export market
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A marketing project to promote the high-quality Finnish oats to the international market and increase the income of small farms.
Farm profitability has decreased steadily in Finland. Though the country produces the highest quality oat in the world, it is only just starting to be internationally branded. The project thus aims to create a high-quality brand for locally produced cereal crops (typically oat) through farmer cooperation circles. Farmers are taught to identify and separate the higher quality cereal crops for the export market.Through the branding project, around 50 pilot farms expect to get a higher price for their product when sold to international cosmetic companies, the child food sector and baking industry, etc.
50 farmers participated in the project, developing a marketing brand for Finnish oats, under the name FarmTopOats.
The project proved that there is a growing demand for clean, safe and healthy oat products both domestic ally and internationally.
The project contributed to the public discussion on oats in Finland.