CAP support enabled three partners in a short supply chain to build local demand for their traditional product range through strategic business investments and a wide-ranging promotional campaign.
Projects & Practice
Total results: 4.
Using LEADER funding and LAG guidance, four fruit growers worked in partnership with a school and an agritourism guesthouse to establish a short supply chain.
Setting up a slaughterhouse on-site helped the beneficiary and other nearby organic lamb breeders to increase their profitability through direct marketing.
Awareness raising and sales promotion for organic crops and products
