Austria`s Mühlviertel region developed an organic brand as a marketing tool to promote local producers, suppliers and tourism.
Projects & Practice
Three French municipalities used EAFRD support to transform a former railway line into a leisure path for walking, cycling and horse riding.
Slovak cultural association Microregion Juzne Sitno used EAFRD support to organise courses in ceramic production and wool processing, reviving a local tradition.
A Slovakian town used EAFRD support to create an educational trail promoting the historical, cultural and natural heritage of the local area.
A Slovakian association used popular fairytales to enhance tourist attractions for children, increasing overall visitor numbers and marketing opportunities.
Information and promotion activities on direct marketing by the Slovak National Rural Network.
A series of different LEADER supported projects helped the development of distribution systems for producers as to improve market access and local food awareness.
The “Gutes vom Bauernhof” website and mobile application aimed to improve direct marketing in the farm sector in Austria.
Transnational cooperation between a French and Portuguese LAG on the topic of urban-rural relations has resulted in mutual learning about new ways to improve the scope and effectiveness of short supply-chains for local food.
A permanent local international market established on a village at the Slovak-Hungarian border enabled local producers from both countries to sell their products more effectively.