TNC Follow-up
Dissemination of TNC project results and capitalising on TNC publicity
European cooperation can facilitate exchanges between countries that help generate new and different ways of thinking. It has the potential to push further the emergence of new ideas and of new solutions for rural areas. Disseminating good practices that emerge from the cooperation process therefore ensures that everybody can benefit from the experiences of others. It is clearly linked to evaluation and contributes to the promotion of TNC.
Different communication tools are chosen depending on the target group. Common target groups include: (potential) beneficiaries, elected representatives, press/media, general or specific public (inhabitants, business community…), etc.
The way that publicity information is presented/structured for these different target groups is likely to differ, and publicising TNC project outcomes can be achieved by different types of tools:
- Videos about the project with interviews from stakeholders;
- Events promoting TNC projects; and
- Project fact sheets usually comprise the following elements:
- identity - describing the profile and characteristics of the area of the lead and other partners;
- presentation of the project objective(s);
- project implementation methodology;
- expected and achieved results;
- lessons learned; and
- transferability - what are the conditions linked to the local context? What would it take to adapt the project in another context?
