TNC Follow-up
Dissemination of TNC project results and capitalising on TNC publicity
Communication – how to achieve publicity for a TNC project
All actions co-financed by European Commission funds have to be publicised. Communication is crucial in this public awareness raising process for:
- stimulating interest in TNC opportunities among local actors and potential future TNC project developers/participants;
- contributing to opening up the dominant way of thinking in a territory and ‘broadening
- horizons’ by introducing new ideas gained during transnational relationships;
- sharing experiences, thus disseminating good practices to the other rural areas in Europe; and
- raising awareness about the potential that Europe offers, thus establishing a concrete vision of European action.
| Target group | What | Which tools | When |
|---|---|---|---|
| Beneficiaries | To raise awareness about EU co-financing obtained. | Visibility methods employed include standard reference displayed on project documentation, P/R materials (including educational resources) and putting up EU flags during project presentations and project events. | Throughout project implementation and particularly when actions involve beneficiaries. |
| Potential beneficiaries | To draw attention to the wide range of potential topics that can be addressed by TNC projects. | P/R materials including:
|
Throughout project implementation. |
| Elected representatives | To increase interest in TNC: what is the added-value for their territory? |
|
At the beginning and after key milestones, as well at the end of the project. |
| Press/media | To promote TNC by means of a concrete project example To highlight the European dimension. |
|
When the project has achieved first tangible results. During an important stage of TNC project implementation (event…). |
| General public | To raise visibility of the European involvement in the development of rural areas. |
|
At the beginning and after key milestones, as well at the end of the project. |
See here for links to various EU logos and the EU communication requirements for TNC projects.
Remember…
- You should anticipate the monitoring and evaluation mechanism: it all needs to start when you are writing your project application;
- Foresee a communication plan in your application form: which target groups, which aims and what tools/actions/timing?
- Keep your TNC project factsheet short, though understandable and precise;
- Adapt messages for dissemination to the target group.
