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Baza danych projektów PROW

Increased Capacity and Efficiency of a Potato Production Plant


The project deals with restructuring the production facilities to improve accessibility, energy, water treatment, health & safety that will lead to enhance the efficiency and capacity of the company with an environmental conscience.


The project is part of the Processing and Marketing Grant (PMG) scheme of the Welsh RDP which provides financial assistance for capital investments that add value to agricultural and forestry products. These investments enable primary producers in Wales to add value to their outputs.


The key objectives of this investment include the enhancement of the production factors resulting in improved performance and competitiveness of the business. Any investment is undertaken in respect of the environment. This type of support allows for a better targeted production in line with consumer demand as well as facilitates the possibility of exploiting other niche markets.

Main activities

The main project activities included: (a) a new road improving vehicle access to the loading bays and allowing for a better road management system to operate around the site (b) an upgraded power supply to the existing potato packing line (c) the construction of a new water treatment facility (d) the relocation of a weighbridge to improve access and health & safety standards, and (e) the refurbishment of the packaging shed.

Results & Benefits

The award winning potato firm Puffin Produce is able to implement a number of key measures at its Haverfordwest base which will increase the firm’s capacity and efficiency thus sustaining the on-farm employment. There will also be environmental benefits through the water treatment plant as well as health & safety improvements from the investments implemented.

Lessons learnt

A combination of efficiency and capacity improvement investments with environmental and health & safety measures help address multiple issues and enable a competetive operation to remain at the forefront of the market.

Project location and other information




RDP Territory


Total project cost (€)

9 609 245

EAFRD contribution (€)

4 708 530

Private contribution (€)

4 900 715

Contact name

Charlotte Cosserat


+44 300 062 2222 / +44 300 062 2218

Languages for contact


At a glance


United Kingdom

Final beneficiary type

Individual farmers

Budget range

> €500 000

Start date:


End Date:


Theme / Measure:

• Competitiveness of Agriculture & Forestry
• Restructuring, developing physical potential, and promoting innovation
• 123. Adding value to agricultural and forestry products


Agri-food industry, Vegetable, Modernisation, Waste water, Farm buildings

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