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Baza danych projektów PROW

Marketing Tools to Promote Local Tourism in the Jurbarkas Region


A small-scale project implemented through LEADER for supporting the use of various multi-media tools to promote the image and brand of the wider area around a key tourist location in Lithuania



The Jurbarkas region is characterised by impressive landscapes and a rich cultural heritage. Castles and estates along the Nemunas River dating from earlier times are some of the most popular tourist destinations in Lithuania. In recent years, it has been noticed that a growing number of tourists tend to choose a single destination in the region for their holidays, however tourism is a priority for the socio-economic development of the whole region, not just individual settlements


The aim of the project is to use a range of modern marketing tools for establishing and promoting the cultural image of the Jurbarkas region as a unique and special tourist destination. More specific objectives are to a) more effectively represent the cultural heritage and traditions of the region, and; b) ensure active participation of the village communities in the representation of their regional identity and promotion of tourism

Main activities

The main project activities are: 1) preparation of publications and tourist maps for the Jurbarkas Region, including descriptions of tourist routes; 2) producing a DVD guide which introduces the unique nature and cultural resources of the district, local traditions, important settlements in the region and other places of interest and timeless value; 3) creation of tourism information centres in 7 villages, and; 4) development of a website and regional brand/trademark

Results & Benefits

It is anticipated that the marketing tools developed by the project will both increase the in-bound flow of tourists and improve the satisfaction of these tourists with the region. For example, the new publication called "Jurbarkas Region" (4,000 copies), the tourist maps, guides to the seven tourist routes (1,000 copies) and video guide targeting Lithuanian and foreign tourists will provide more complete information on the district's cultural heritage, tourism services and sites of interest

Lessons learnt

At the time of writing in November 2010 the project has only just started implementation and has not encountered any difficulties so-far

Project location and other information

Taurage County, West Lithuania


Taurages apskritis

RDP Territory


Project website

Contact name

Vidmanta Marcinkeviciene


+37044751485, fax +37044745450

Languages for contact

English, German, Polish, Lithuanian

At a glance



Final beneficiary type

Public/local authorities, Other

Budget range

< €20 000

Start date:


End Date:


Theme / Measure:

• Implementing the LEADER Approach
• Implementing local development strategies
• 413. Quality of life/diversification


Information technology, Internet, Tourism, Marketing

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