Base de données des projets PDR

The high tourist potential of the Albufeira Alqueva, coupled with experience in maritime leisure activity, led the company AQUASPACE to invest in boat based personalized services for people with reduced mobility and significantly boost turnover.

AQUASPACE operates in Albufeira Alqueva and is involved in two distinct types of activities. One is the marketing and installation of equipment for wastewater treatment and docks and piers, the other is associated with maritime leisure. It is intended that the latter becomes the core of the company with the aim of mitigating the effects of seasonality. The services provided by AQUASPACE include: boat rental, fishing sporting events, cruises and tours.

The main objectives of the project were: i) increasing and improving the quality of provision of maritime leisure activity for people with reduced mobility through the acquisition of a vessel properly prepared for this purpose; ii) enhancing the company's image through publicity and promotion, and development of partnerships within the region (including tour operators, hotels and catering).

The main activities implemented were: i) purchase of vessel for maritime leisure activity suitable for passengers with reduced mobility, with a capacity of 16 people including the crew; ii) acquisition of rescue equipment inherent in the licensing of the boat; iii) elaborating a promotion strategy, custom tours and river cruises; iv) creation and production of promotional materials.

The vessel acquired and adapted for passengers with reduced mobility filled a ‘demand gap’ existing in the region. It allowed diversification of the company activities, reinforcing the core business and mitigating to some extent the effects of seasonality. The project was the engine of diversification for the company, stimulating an increase in turnover. Valuing and promoting the provision of maritime leisure AQUASPACE is also successfully promoting the natural and cultural values of the region.

Diversification of a company’s activities is a valid business strategy. In this case it has enhanced the core business, and increased turnover, providing - in both the short and medium term - rapid growth for the company.

Moura

Alentejo

Mainland

28 164

14 082

https://aquaspace.pt/

Humberto Jorge Nixon Ramalho Martins

geral@aquaspace.pt

+32 285254099

Portuguese