Base de données des projets PDR

The project offers online information and advice for producers on the success of different approaches to marketing biodiversity and environmental stewardship credentials of quality food and drink products.

The Forum, chaired by Angus McFadyen is an Industry Group set up in 1999 to raise awareness of agricultural issues, promote the development of agriculture and crofting whilst encouraging and facilitating co-operation between land-based agencies. Its vision is to see sustainable and prosperous farming and crofting enterprises benefiting communities across the Argyll Area.

The main aims of the project were to: i) undertake research to explore how best to make the links for consumers between quality food and drink and the environment it is nurtured in; and, ii) create information and advice for producers on the success of different approaches to marketing biodiversity and environmental stewardship credentials of quality food and drink products.

Objectives were achieved by commissioning marketing experts to develop a number of marketing approaches connecting a premium food and drink product with stewardship of the environment and biodiversity benefits. They worked with five producers (Robins Herbs,Winston Churchill Vension, Barbreck Farms, Argyll Hill Lamb Ltd and Cultural Identity of Meat on Islay) and analysed the extent to which consumers respond favourably to each approach and the extent to which this equates with sales success.

Thanks to the cooperation a report on the findings of the research will be produced with the benefits of the project. A section is dedicated to the Argyll and Isles website to list the products and explain the project, approach and awareness raised of what Forum does and ensure information is freely available. Farmers will be able to access the website and get informed about the latest news on projects Forum and the partners are taking forward.

The project improved cooperation between land-based agencies, local authorities and local farmers and gave the possibility to have a common platform for discussion and sharing information.

Argyll and Byte

Scotland

Scotland

45 600

22 800

22 800

https://www.argyllagriculturalforum.com

Fergus Younger

fergus.younger@sac.co.uk

+44 1586 552 502

English