Base de données des projets PDR

LAGs from Italy, Malta, Denmark, Spain and Wales have teamed up to develop a common strategy promoting their local cultural and food traditions as an approach to a healthier lifestyle, thus innovating their touristic product and service offer.

Luoghi del Mito (Mottola, Italy)

Established by LAGs from the Puglia region in the 2000-2006 Leader period, the 'Showroom Network of Rural Areas' presented Mediterranean culture and food as a 'secret ingredient' for the achievement of a long and healthy life. Historical-cultural landscapes, archaeology, handcrafts and the natural environment represent values and aspects shaping the Mediterranean diet with e.g. its typical extra-virgin olive oil, bread and pasta products. Expanding on this insight, eno-gastronomic itineraries shall now guarantee quality to the customer on the basis of territorial, cultural and climatic origin.

The overall objective is the development and subsequent enhancement of an eno-gastronomic itineraries network, which will be created by each participating LAG through RDP measure 313. More specifically, the project partnership aims to develop, promote and manage an integrated tourist offer at a regional and transnational level. In order to strengthen the features and the visibility of this integrated offer, the network will be designed around the very specific features of local cultural/food models. While Italian partners will base their offer on the sustainable Mediterranean diet, the transnational LAGs will identify and promote their routes on the basis of their own cultural/food models.

Workshops serve to share practices of managing, valorising and promoting wine & food routes and to jointly elaborate guidelines for creating an itineraries network based on local cultural/food models. Integrated tour packages are developed, including the design/production of info material and the organization of promotional events for travel intermediaries. Activities, events, and internal communication of LAGs and participating farmers/enterprises are managed via a multilingual web-platform.

Promotional outputs will rely on various media, thus making accessible: (1) technical information on length, travel time, suggested travel period; (2) details about the location of sites of interest along the routes; and (3) image and roadmap documentation. The joint web-platform is expected to facilitate constant updating, by integrating information provided by all participating actors from their territories. Based on joint criteria and integrated into a transnational network, the resulting eno-gastronomic itineraries will provide a single and unique tourist offer for the discovery of local cultural/food models, which feature similar aspirations, but also different characteristics.

A particular highlight is the establishment of “Houses of Taste” by each LAG. Furnished with an open kitchen and workstations, these will host courses and events for tourist and school groups, gastronomists, cooks and amateurs. Visitors can learn about Mediterranean products, terminology, and try local recipes. Each House of Taste will have its own flagship product and illustrative material about local products and recipes. Transnational partners will be able to showcase their typical products.

The project partnership will also participate in promotional events abroad in Germany (led by LAG Terra D’Otranto ), the UK (led by LAG Terre del Primitivo) and Sweden (led by LAG Luoghi del Mito) to directly reach out to some of their potential customer target groups. Other parther LAGs will join to represent their areas, participating in different constellations, according to the resources at their disposal.

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Francesca Schiavone

info@luoghidelmito.it

+39 366 6455116

English, Italian