The Strategy Design
How to prioritize between different objectives?
Difficulty of selection
Prioritizing is often the most difficult part of the strategy design process. All strategies and actions produced in a brainstorming session for example look important and inter-related, how to leave anything out and focus the scarce resources?
To prioritise the LAG has to be clear about what matters most. Prioritizing is an important aspect of all decision-making and often needs to be done as a group activity if the results are to be generally agreed on. The LEADER bottom-up approach means that the local actors participate in decision-making about the strategy and in the selection of the priorities to be pursued in their local area.
From individual to commonly agreed
The various options are worked out using brainstorming, surveys or other methods. A graphic format is selected to allow the prioritizing of options to be simple and visually displayed. There are many ways of doing this and you can use special structures to help you with this. After presenting and discussing the issues the group work participants make individual choices using stickers or cards. The analyzed results provide a basis for the decision-making or further discussions.
Methods for prioritizing
Two methods are described here and you can find many more from the internet or from specialized practitioners (facilitators). Both methods are meant for a group of people to collectively rank competing priorities and they are suitable for a workshop or a public meeting.
Wheel of fortune group prioritizing method
Large sheets of paper are taped together to create a big square on the floor or a table. The bigger the group, the larger it needs to be. A large circle is drawn on the paper, divided into as many slices as there are options. Each slice is labelled.
Coloured sticky notes
Participants are each given 3 cards or Post-it notes. Different colours can be given to people representing different interest groups.
Participants vote for their top three priorities by placing their cards or Post-its in the relevant slice.
Discussion and recording
Votes are counted and recorded for further discussion. The process can be repeated with different groups
Stephen Covey Time Management Matrix prioritizing method
Draw a grid of four squares with one axis labeled “Urgency” and the other labeled “Importance” (as shown in the diagram).
List of objectives
Collate a list of objectives or pick them from earlier documents. Different colors can be given to objectives representing different themes.
Placing with discussion
Place each task in the grid to indicate its importance and its urgency.
Record solution for further discussion, work or document.
You can also use the axes as scales to allow more variety.