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Cooperation offer details
Project title:
Rediscovery and Enhancement of the Mediterranean Rurality
Summary of project idea:
The project intends to aggregate the operators of Mediterranean rural territories in a trade-oriented structure to manage and promote a homogeneous touristic offer guaranteed by a quality brand, through a unified selling system even through a dedicated web Portal. The results the project aims to achieve are: • To provide the local operators with new business skills • To set a touristic net oriented to sustainable development criteria. • To cancel the isolation of the rural territories and LAGs in order to bring them into the global market. www.ruralitamediterranea.com/net/org
Local context in which
the project is going to operate (starting situation):
The idea arises from several factors: awareness of several key points of the Mediterranean rural tourism product, many different receptive offers in rural areas (natural & cultural aspects) & often still unknown to mass tourism & an attention toward new quality enogastronomy & valorization of antique rural traditions. The market related to this kind of tourism product is strongly influenced by Tour Operator standard approach, who privilege mass product offers, followed by Travel Agencies.
Project objectives, target group and activities:
The actions that the project foresees to carry on are: • The analysis of LAGs territories and afterward the creation and planning of Itineraries and Touristic Packages with a rural and Mediterranean vocation • The planning of “Ruralità Mediterranea” Quality Brand bounded to local touristic operators • The realization of a web Portal (www.ruralitamediterranea.com) in Italian and in English • The realization of marketing strategies through the setting up of a Communication Plan and a Media Plan and the activation of a Press Office and the conception of a Communication Campaign • Planning, editing and printing of Advertising Instruments (stickers, guides, posters…)and the conception and production of a video of Ruralità Mediterranea
Type of partner you are looking for:
LAGs, partners from all the countries around the Mediterranean basin. Existing Partnership: 12 Campania Lags, 3 Sicilia Lags, 12 Calabria Lags, 1 Greek Lag
Countries in which you are looking for partner:
Italy, Slovenia, Greece, Malta, Spain, Cyprus, France
Region:
Spoken Languages:
English, Italian, French
Category:
Promotion, Tourism
Date:
28/07/2010
If you are interested in this offer, please contact
Alto Casertano - PIETRO ANDREA
CAPPELLA